How Instagram Makes Money | Instagram Case Study

How Instagram make money?

As all we aware of Instagram.

Nowadays I think no one doesn’t knows about the most popular platform around the web.

Yes, it’s Instagram. Instagram company founded by Kevin Systrom and Mike Krieger in 2010 and later bought by Facebook in 2012.

The company bought it when it had almost nothing in revenue.

Look at the quick overview of the history of the platform.

The company bought by Facebook with $1 billion in cash and stock.

Instagram is the largest using social networking website with more than 1 billion users as of June 2018.

The growth of Instagram exponentially increases in the past few years.

instagram growth

It’s the social media website where you can share your pictures and videos on your news feed and your story feed section.

Despite these things, is Instagram free?

Yes, Instagram is completely free you can simply register your account and start sharing your day-to-day life with other people.

The following things that you can do freely on Instagram:

1. Download the application either android or ios.

2. Create your Instagram account for free.

3. Start sharing your images and videos.

4. Stay connected with your known.

You can follow others and others can follow you back.

Even you can send direct messages.

You can send messages on your mobile application.

Either you may have an android or ios application.

Instagram’s growth is incredibly fast when Facebook bought the company it had only 15 million users, after almost 8 years the company reaches its peak of one billion in the user’s database.

Now the question arises if Instagram offers free services to its users then how is Instagram making such a huge amount of money?

Well, the answer is simple because Instagram is a social networking website so most of its revenue comes from advertisements.

Instagram never sells its user data as it is cleared in it’s one of the posts in the privacy policy.

Even it never sells your content either it may be video or images.

Most of its revenue comes from the ads running on Instagram.

When you scroll down your Instagram feed or swiping the stories.

These ads are sponsored by companies no matter the companies are large-cap or small-cap, even a single individual can run the ads as much as in 10 rs only.

If you have a good number of followers on your Instagram account then you can work as an influencer.

Influencers are the people who have just a few hundred of followers.

Well, there are no fixed criteria that you need this much amount of followers only then you can work as an influencer.

Here is a website called Inkifi

You can find your Instagram post value by simply putting your Instagram username and click on the enter button.

Instagram has a huge user database of more than one billion.

Instagram attracts many companies to promote their products and services just because it has a huge number of users.

Small and big companies want to promote their products and service to the social network giant.

Instagram allows us to sponsored the content on Instagram feed and also in the story section of the platform.

Instagram’s engagement rate is quite high as compared to other social media giant like Facebook.

If you’re a brand or a small business owner then you can look forward to promoting your business on Instagram. Instagram in a nutshell.


Instagram comes up with this advertising platform:

1. Sponsored advertisement

2. carousels advertisement

3. Stories advertisement

4. Facebook adverts

Many big brands use Instagram to promote their products and services.

Here is the few advertising strength you need to consider.

You can run your advertisement on Instagram either by your Facebook page or Instagram account.

Here we will talk about both the ways and also will let you know how much exactly Instagram makes money by picking up a case study.

Before that let’s first understand how you can advertise on Instagram.

1. Run Instagram ads from Instagram account:

If you have a personal Instagram account.

You first need to convert it into a business account then you need to go to your Instagram profile.

Click on the promotion tab then fill out the basic details of your ad.

Choose the post you want to promote and that’s it your ad now becomes life.

2. Running ads from Facebook:

You can also run the Instagram ads from Facebook matter you need to first convert your Instagram personal account to a business account then you have to link your Instagram account to your official business page.

Now you’re ready to run the ads. I’m not going into deep.

If you want to learn more about how to create a business account then you can follow the various links on Instagram.

Other resources to learn more:

Instagram is Down or Just Upto You | Instagram Issues

How to Check Who Viewed My Instagram Profile

How to Get More Instagram Story Views

How to Contact Instagram | Report an Issue on Instagram

How to Direct Message (DM) on Instagram by PC or Laptop

7 Ways to Make Money on Instagram

There are you can run the four types of ads on Instagram.

1. Carousel ads on Instagram:

Couralsal ads you can run on Instagram where different pictures will slide show in Instagram feed.

2. Single image ads:

You can run the single image ads. In this ad, you can promote a single image in your Instagram posts. For that, you need to choose the image that you want to promote.

3. Video ads:

Video ads are another type of Instagram ad that you can run on Instagram for that you need to choose the video post to promote on Instagram.

4. Slideshow ads:

Slides shows are the ads that particularly run by selecting various images and it’s a slide show of different images.

So these are the main four types of ads that you can run on your Instagram account.


After concluding the session, I want to tell you that most of the company revenue comes from an advertisement run by various brands across the globe.

Whether you are an individual or business you can also advertise on Instagram.

Either you’ve got a very small budget or have thousands of dollars still, you can run the ads and can get a better ROI.


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One thought on “How Instagram Makes Money | Instagram Case Study

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