How does Instagram Algorithm work in 2020?
Hey people! Welcome to my new blog post.
Instagram and its algorithm is the most mysterious thing that we need to understand.
Instagram is the largest using social networking platform as all we know.
Instagram now become 1 billion monthly active users as of June 2018.
So you just need to be there.
Not only people, but the business also using the platform for promoting the stuff.
Since it’s a most engaging platform, brands want to connect with the influencers to promote their stuff.
Do you want to grow your Instagram account?
There are certain things that you must need to first understand its algorithm.
The Instagram algorithm is the secret science but now in this article im gonna share with you some statistics and real-life experiences that can help to get a better understanding about how to outreach your performance over there.
How is the algorithm work?
Well understanding the algorithm is a tricky task, all you need to deep research.
Instagram hashtags can better help to understand the algorithm.
All you need to post consistently and need to analyse which post performing the best.
If you have a business account then you must need to visit the analytics tab that can better help to understand the demographics of the Instagram feed.
You can track various metrics like your audience behaviour to your post, type of audience you’re getting the most and so on.
Instagram algorithm totally depends upon the user’s behaviour.
The more you’ll get the engagement on your posts the more you’ll push your post to the new audience.
Engagement can be anything either it can be likes or comments.
Well, comments have a better advantage as compared to likes.
Every social media works on a single strategy that how much engagement you’re receiving in a short period of time.
The more you’ll receive the engagement in a short interval the better you’ll acquire the new audience.
There are some factors that you first need to consider which better helps to understand the performance of your account.
Want to learn more?
1. Connections between two accounts:
Well, the connection can be better to understand that Instagram algorithm quickly judge your behaviour.
Suppose you like someones post a lot and both of you tag each other, DM each other.
Then Instagram algorithm quickly judge that you both have connections, so next time you’ll receive all of the posts shared by that guy.
Instagram algorithm purely works on this principle.
Not the only Instagram even almost all social media have the same scenario.
That’s why I told every time in my previous articles that you must have to engage with each of your followers so that you can get better engagement on your posts.
The more you’ll engage with your following and followers the better you’ll get responses from your account.
2. Your feeds will arrange according to your interest:
As per the general rule the more you’ll like something the more you’ll see that thing at the top.
Did you ever notice that whenever you’ll open your YouTube account you’ll see those videos at the top that you view and like the most?
Means Instagram and other social media will analyse your interest. What you like and whats not?
After analysing that Instagram will customize your feed according to that way.
So if you want to receive the content according to your interest then you must have to keep interested in that particular type of content only.
It’s all about your likes and dislikes.
The more you’ll engage with the content the better you’ll see that type of content.
3. New content appears first:
As I already discussed, interest plays an important role.
If you want that, this guy’s post must be shown each time when you’ll open your account then you need to take interest in his/her post.
You need to comment on the post.
You need to like the posts and so on.
The more you’ll engage with that guy the better you’ll receive the updates each time he/she will upload the images and videos.
Instagram shows you very new content at very first.
Your feeds totally depend on your interest, suppose if you’re taking interest in someone’s post then most probably you’ll receive each new first of his/her at very first.
There are some other factors that Instagram is also considering these days.
You can also learn these things to get mastery in using the apps.
Here are the more tips that you need consider:
1. Frequency of using:
Instagram algorithm totally affects the frequency of using the application.
The more you’ll use the application the better your feed will be.
It just makes your behaviour of using the application.
It totally depends on how you’re using the Instagram app.
The more frequent you’ll use it will make the behaviour of your feed.
You’ll see only that type of content what you actually want to see on your feed.
2. Following affects the algorithm:
Did you ever notice that if someone has the massive following then most probably that person will not be able to see the posts of each and every user?
Sometimes it looks like the spam account that nobody wants to engage and it may affect your reach.
So your following should be less.
Try to follow only those people that actually related to your business niche.
It will help you to boost up your account reach.
3. Spend more time to see all the posts:
Do you want to see all the posts of your following?
Well, all you need to spend time and need to engage with your following.
The more you’ll engage the better you’ll see the posts of these users.
Instagram overall analysing your behaviours.
The Instagram main motive is to keep you on the app.
The app wants that you’ll see the content only of your interest.
So if you want to see your interests stuff then you must need to spend time here on the app.
It’s a photo and video sharing application so you just need to follow only those people that actually relates to your niche.
Sometimes people follow other people in hope that they will follow back. Sometimes this trick helpful for growing numbers, not actual followers.
Algorithm too smart it can quickly judge whether the person interested in that content or not.
These are some points about the algorithm update.
It’s not certain that your post will reach the audience or bots.
If you really want to make sure about the performance of your account then you must need to follow the analytics of your account.
Here now im gonna share with you some of the misconceptions of the algorithm that people usually tell but before that we first need to ask some question from ourselves and need to find out the answers.
Why do we need to understand the algorithm?
If you have an idea that hows your post performing then you can share the exact same content.
Understanding the algorithm is a tricky task, no one can exactly tell how it works but we can make a general conception and can make our future plan according to that.
If you have a business account then it’s important to understand hows your post will perform.
If you know about the algorithm then you’ll share only that content that will perform the best.
Misconceptions of the Instagram algorithm?
1. Reverse chronological is not coming back:
It’s a misconception. As you can see in the screenshot, Instagram official announce on its official tweeter handlers.
As you can see from the above tweet Instagram clearly explains about the status of the reverse chronological orders.
Whenever you shared the post it will come up in the Instagram feeds in the reverse chronological order. Mean the most recent post will come up the first in the Instagram feeds.
You need to make sure to post the content at the optimum time when there are maximum users online. The more people will online the better will be the reach of the content.
2. Shadowbans doesn’t exist:
Some people claim that there is no shadowban exist.
After a few research, I can say that a sudden decrease in engagement on your Instagram post can make you think twice.
Shadowban as all we aware is the technique of limit down of your Instagram post reach.
Sometimes Instagram without giving any warning can be limit your post only to your followers.
It can be multiple reasons as I already discussed in my previous article you can check that.
People tell that there is no such thing exist but after some time many people claim that they didn’t see their content in their respective hashtags.
Well, there is a lot more misconception, some of them as I already described above.
Now we will try to figure out how we can get a better outcome over Instagram algorithm.
There are some points that we need to consider when posting the content on Instagram.
Only for you
To outperform over Instagram algorithm here are the tips for you:
1. Post engaging content:
Engaging content as the name suggests.
Your content should be of high quality.
Means try to create neat and clean content that can attract more audience because as we know ultimately content is everything.
Either it may be images or videos you have to make sure about the quality of the content.
You can use a DSLR camera for generating the content or try to use some expensive handset for capturing the quality shots.
It will help you to get more engagement to your post.
2. Use captions and hashtags in your post:
While posting the content you always need to mention the motive behind your post.
People love to know the motive of the content you’re sharing.
Let’s take an example if you’re a fitness freak then your posts should be related to fitness and your caption should be motivating so that more people can be inspired from your posts and you can get a far better engagement rate.
Hashtags you can say works like a keyword for finding out the content and helps to acquire the new audience.
If you want to grow your Instagram fast then you must need to use the hashtags in your each and every post.
Ultimately hashtags can help you to reach to the broader audience.
There are so many tools available these days, with the help of these tools you can generate the high traffic hashtags but care should be taken while choosing the hashtags that you always need to choose the industry niche hashtags.
Your hashtags should be related to your posts.
Never shared the irrelevant hashtags because your post then will not get any engagement and maybe your account will ban for sometime.
3. Post creative and real content:
People love like-minded activity.
As all, we know we are the social creature so we always love to see the same activity as we used to do in our daily life.
So always try to post that kind of consumer-oriented content.
It really helps to get more engagement to your posts.
4. Engage with your niche minded people:
You’re a real human so always try to behave like that.
Don’t be like a bot.
Always respond to other people efforts and try to engage as max as you can.
It will help you to attract more audience to your account.
Engagement means you need to comment, like and share the content of other people.
Always appreciate others content because they too working hard to generate the content.
You always need to appreciate the other’s effort.
Always try to be responsive. Replies to other people DM as soon as you can.
It may also help you
5. Use stories:
Instagram stories are a pretty cool way of sharing the content.
If you really want to be attractive then you must have to use your Instagram stories because it really helps people to stay connected.
Instagram stories appear last up to 24 hours.
You can use Instagram stories for sharing the images and videos content.
You can share the boomerang short videos that will get more engagement.
Always use hashtags and tag other people and also don’t forget to use the location tag.
These hacks will help you to get a new audience to your account.
You can use attractive filters to make your content more appealing and attractive.
There are a lot more element that you can use to make your content more engaging and attractive.
6. Use IGTV:
IGTV is all we know is Instagram TV.
It’s a pretty exciting way of sharing the video content.
Now Instagram allows you to share the longer videos last up to 10 minutes.
Just like YouTube, you now become eligible for sharing the longer videos.
Instagram TV really help people to share and engage with longer videos.
Read more content
So after concluding the session, I can say that Instagram algorithm is pretty easy to understand.
All you need is to be active on the Instagram application.
The more you’ll become active the better you will get the followers.
The Instagram algorithm only works on the active period of the user.
Here in this article, I had discussed so many points that will help you to better understand the various points about the algorithms and updates.
If you still have questions then please comment down below.
If you like my approach please do like my page and share the content. Peace!