How to Use Instagram Analytics to Grow Engagement?
Hey folks! Welcome to another my super content.
In this article im gonna share with you a deep understanding of the Instagram analytics.
Instagram is the most popular social networking platform these days.
If you want to market your products and services then it’s the best ever platform for you.
All you need to make a free account and start promoting your products and services.
Like every other social media, Instagram also comes up with some great analytics you can use to grow your followers and likes.
Instagram analytics comes up with new great features that you can use to dig deep inside each and every analytical data.
Here in this article, we will deep analyse about the various insights of Instagram analytics.
Instagram is the largest using social media have more than 1 billion users as of June 2018.
So it’s an important terminology to track the insights of various performance indicators to analyse the performance of your account.
Why do we need to understand the insights?
Well, there is not a single answer for that.
It can be better understood by taking an example, suppose you have a business of manufacturing the t-shirt.
Now you want to promote and sell the t-shirts online.
So you decided to create an account on Instagram.
You had successfully created the business account.
After creating the account now you start promoting the T-shirt.
You start sharing the images with captions, hashtags and location.
After a few days, you’ll start getting views on your content.
Now you’re getting engagement on your posts.
It’s your business account so you always need to monitor your account.
Because you’re using the business account so you have an option to go to the analytics tab as shown above the screen by clicking the three horizontal lines.
Click on the three horizontal lines and you’ll land on the analytics screen.
Here you can see various insights like who watching your content, which post performing the best and which is not performing that good, audience age that engaging with your post etc.
These are the metrics that you can track and there are a lot more things.
After analysing these data you can make a prediction that how you should post when you should post and what content people loving the most.
Later you can use these insights to make your account more appealing and professional.
How to get access to your Instagram analytics?
For getting access to your Instagram analytics all you need is a business account.
First, if you have a personal account then you must need to convert your personal account into a business account.
After converting into business account now you can see a three consecutive bar at the top right-hand side of the screen.
The Instagram business account where you can do a lot more things like running ads, select the category of your business and check insights.
After getting access to your account insight you’ll see a lot more insights will be mention there.
It’s pretty easy to understand.
You don’t need any hardcore technical skills.
All you need basic knowledge about understanding of the analytics.
How to understand instagram analytics?
Well, understanding Instagram analytics is very simple.
You can track the various insights like which of your content performing the best, which type of audience you are getting on your account, what is the age of the people interacting with your content, which post performing the best etc.
These are the metrics that you can check from Instagram analytics.
Tracking the growth of your followers?
With the help of analytics, you can track followers growth of your Instagram account.
Well, you are curious to know how many followers you are getting each week.
It’s pretty easy to understand, all you need to go to the Instagram analytics tab then you have to go audience.
Inside audience tab, you can see the people coming to your profile and the number of followers you’re getting on each week.
You can monitor the followers gain each on your Instagram profile.
You can track your followers according to gender and age.
Which age followers you’re getting the most.
Monitor where your audience coming from?
Well, Instagram insights give much more detail of the demographic data.
You can track from where your audience coming from.
You can track from which city or location your maximum audience coming from.
All you need to go to the location tab and you can exactly analyze the countries and cities from where your followers are coming.
After analysing this data you can make an assumption that which country more effective in terms of your products and services.
You can make a future plan for sharing the content so that from that city or location you can interact with your audience personally.
You can customise your content according to the need also.
You can track in which country your content getting more viral after that you can localise your future content in that particular language.
Tracking the gender of the audience insights:
You can even deep analyse the gender of the audience.
You can track which gender audience you are getting most.
Either male or female.
After analysing these data you can better understand your future strategy.
Your future content now becomes related to your audience.
Suppose you are getting mostly females then your content should be according to that only and if you have a maximum male audience then your content must be related to male-oriented.
If your audience almost combination of both the audience then you can make your content plan according to that way.
It’s a great way of getting which type of content we should generate to acquire the engagement on our posts.
Best time to post:
Well if you ever know that your followers mostly active on that particular frame then you can schedule your posts on that time.
Manually it’s difficult to analyse which time is best suited for posting the content.
Instagram insights better help to understand which time is best for your posting.
You can see the time when most of your followers online.
After analyzing the data you can make a strategy to analyse which time is the best for posting the content.
There is various third party application also available on the web.
You can use these tools to get a better idea about when you should post and when you shouldn’t.
The activity tab:
Did you ever wondering to know about hows your followers interact when they see your post?
Well, it’s a pretty interesting question.
Activity tab is the best way to get analyse the data.
Hows your audience getting interact with your post.
Activity tab tells when your post gets more activity and when it just down.
You can deeply analyse according to the particular day wise.
You can analyse the interaction you’re getting on your post and various other activities also.
Well, it’s not in full detail but still, you can get a general idea hows your account getting discovered by users.
There are basically two terms the first one what we call its reach and the second one called as the impression.
There is a minor difference between these two. So let’s understand one by one.
Reach: Reach as the name suggest is the clicks you’re getting on your post when the Instagram audience see your post.
Reach is a type of engagement you’re getting on your account.
Their engagement can be likes, shares and comment.
You can easily track how many people getting reach on your posts.
Impression: I think you already aware of the term impression.
The impression is the total number of the appearance of the content.
Suppose you posted something at the news of the Instagram with hashtags and users scrolling the content continuously then maybe your content may appear at their news feed.
It can understand that the number of eyeballs you’re getting on your post counted as impressions on your post.
The only difference between reach and impression that there is not any type of activity on impression there is the number eyeball you caught.
Whereas in reach the number of activities done by users will be count.
The content tab:
Do you want to know hows your content is performing in a very detail manner?
Well, here you can find the best. Inside the content tab, you can find a lot more things.
You can find the images and videos posted by you.
You can track the number likes your getting on your post and from where you’re getting the likes and comments.
How many impression you have received on your post.
All these things can be easily organised by the activity tab.
Activity tab helps to get in detail analysis of your Instagram posts.
You can’t even measure the current data but even you can deep dive into and can analyse the historical data also.
If you really want to become a great Instagrammer then you must need to analyze the content tab.
It really helps to acquire the very exact metrics of the Instagram insights.
You can analyse the engagement rate of your Instagram account.
You can track hows your audience engaging with your posts and how many are inactive.
What is the status of engagement you can easily track from here?
Engagement can be easily understood by the total number of interaction you’re receiving on your posts divided by the total number of followers multiply by 100.
Hows your account performing ultimately?
There are various KPI’s that you can measure to get a better idea about how your account performing.
Instagram analytics gives the exact idea about hows your account performing.
You can check which type of users getting more interest in your content.
You can track various demographic data so that you can make a better decision for your account.
Don’t forget to read them also:
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So after concluding the session, I can say that there are various metrics that you can use to track the performance of your Instagram account.
Well, it totally depends on your type of business your audience must be like that.
You need to deep-dive research on your Instagram insights so that you can make a better decision for your account.
There is not any definite thing that make you successful.
You need to keep on eye on the performance of each of your post.
If you still have questions then you can comment down below.
If you like my approach then please do share among your friends and family. Peace!