Is Twitter better than Instagram?
It’s an amazing discussion between the two social media giants.
Twitter and Instagram both dominating the market.
Both are social networking platforms.
Both allow the sharing of pictures, videos with short lines, and hashtags.
Both are interactive platforms.
Twitter as all we aware is a social community where you can freely make an account and start sharing the content.
Content can be anything, it may be images, videos, text, infographics, links, etc.
You can share images and videos.
If you have good microblogging skills then this platform is just for you.
While making a Twitter account, you can put a link on your profile.
You can follow others on Twitter and others can follow you back.
You can send direct messages also. You can write short info or also called bio.
You can use the relevant hashtags that relate to your business or niche.
Now come to another very engaging platform as all we aware of is Instagram.
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You can make a free account also on Instagram.
You can share the visual content either it may be an image or video along with a catchy caption and hashtags.
It primarily focuses on visual content only, which means you can’t share solely texts.
Even you can’t embed your blog post or you can’t share the link.
Here in this article, we will deeply analyze the difference between these two:
1. The difference in terms of numbers:
If we compare in terms of numbers of active and total users on both of these giants then we can say Instagram is in lead.
But this is not the only thing that we need to consider.
Still, we can get an idea of what’s trending and what’s not.
- 321 million users worldwide.
- 80% use Twitter on mobile.
- 77% of users outside of the US.
- 500 million tweets per day happen.
Now look at the Instagram statistics:
- 1 billion users in total as of June 2018.
- 40 billion photos and videos shared till now.
- 95 million photos and videos are shared daily.
- 4.2 billion likes daily.
Just look at the stats.
You can be identified which platform is in lead.
Instagram has much more interaction in terms of everything you can see.
But it’s not completely that way.
Instagram allows you to share visually appealing content means you can share original images and video content without any clickable link.
This means you can share the link along with your visually appealing content but the link you will share in the caption area will now be clickable.
On the other side, Twitter allows you to share the content. You can share your content link and also it’s clickable.
You can get direct traffic from each of your tweets.
2. Twitter vs Instagram: In terms of audience:
Well in terms of audience demographics it can be seen that both of the platforms have almost similar demographics in terms of gender, age, income.
Just look at the given below infographics by Sprout Social that will clearly explain the demographic idea about how these two performings.
Just look at the above demographics that clearly explain how these two platforms performing in terms of demographics.
Perhaps Twitter has significantly fewer users than Instagram, still, Twitter is important.
You can get e better engagement and click-through rate much high on Twitter as compared to Instagram.
Instagram as already discussed does not allow sharing the clickable links in the news feed posts.
As it is clear from the above infographics, females dominating more on Instagram as compared to Twitter.
We can get a clear idea that if your business laser focuses on female products or services then you have to use Instagram.
If you want to share knowledgeable facts and figures or also you want to share the industry news statistics then Twitter is the best option.
Both platforms have their importance.
3. Twitter vs Instagram in terms of engagement:
Well, if we talk about engagement then it is seen that Instagram is a much high engagement rate as compared to any other social networking platform.
The reason behind it may be Instagram allows focussing on one single thing either it may be a photo or video.
Instagram doesn’t allow you to share clickable links.
You should also click:
Whereas on Twitter you can share the links also which may lead you to take away from the platform.
So it depends on you if you want to drive traffic to your website or blog then you have to share the content on Twitter.
If you don’t have any such thing and you just want to showcase yourself then Instagram is the best choice for you.
Just look at the image as shown below.
As it is clear from the above image, if you want that people will share your content on a social platform then you have to include the social buttons except for Instagram.
As it is clear since Instagram doesn’t allow sharing the link that’s why generally people don’t use it in a blog post.
Twitter is a much high tweet rate because it’s easy to share the online content on Twitter as compared to other platforms and seems to be professional.
4. Twitter vs Instagram: In terms of functionality:
Well as it is cleared from the above points. In terms of functionality, both have different-different use.
If you are a photographer and artist and you want to share your content only.
You don’t want that user will redirect to your website or blog, then you have to use Instagram.
Instagram is the best place for showcasing your portfolio.
If you want that user will redirect to your website or blog then Twitter is the best place for it.
Twitter is for professional use. Instagram is for branding. Instagram is the best place for influencers also.
If you have a good amount of followers then you can work as an influencer for various companies.
You can share images and videos of the companies.
Various companies continuously looking for such influencers and want to collaborate with them.
Twitter has the benefit that you can share or reshare the post.
Suppose you like someone else posts then you can retweet that post to your followers.
Twitter is majorly used for only shout-out news.
It may be anything related to politics, media, movies, social, etc.
Twitter is generally popular in celebrities.
You often heard that someone tweets this or that.
But I think it’s a major drawback people can’t stick with Twitter because it’s boring.
It doesn’t have a single focus.
There are multiple things to do and can’t stick with a single thing.
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So these are the points that better describe how these two platforms are equally important from the marketing point of view.
Well if you don’t have a company then also you can make accounts on both of these platforms.
If you want traffic to your website or blog then Twitter is the best platform for that because Instagram allows you to share clickable links.
People can come to your website or blog easily.
If you just want to showcase your collection in the form of images and videos then you can use Instagram.
Instagram is the best platform for getting high engagement and authentic people to your account.
Instagram also has a lead that is the Instagram story.
You can share images and videos in the story area. The story lasts for 24 hours.
If you still have doubts then you can connect with me with the social links given below. You can comment also if you want to discuss it here on the post.